Remember when you went to a computer store to buy software for your computer? You would stand there, looking at all the cellophane-wrapped packages, trying to decide which one to buy. Computers were an exciting new adventure in the 80s and 90s.
Back in the 90s, we purchased software and then went home and downloaded the bits and pieces we needed. By the first part of 2000, the power of the internet had become available to consumers. Today, smartphones do way more than our old desktop computers did. Apps make our smartphones, well, smart. If you want to do something, “there’s an app for that.”
And the Gold Rush Is On!
Within the past decade, the market has become saturated with ecommerce apps, games apps, social media apps, and the list goes on and on. There is an app for anything and for everyone. And if you don’t find one, just hang on – it’s probably being developed.
You can literally become app fatigued! App fatigue is real. Even the most organized person who can always get the job done gets overwhelmed with all the choices and features that apps offer. But just like the gold rush, this too will end one day. The market is now hindered by all the technology available.
Beyond the Smartphone
Apps have now infiltrated all parts of our lives. Recently, an alarm system was introduced where you can tell when your kids get home from school. You can now change the temperature setting in your home. And our refrigerators and televisions are digital, so we can connect to them with our smartphones.
There Is Nothing Easy About Apps
While smartphones and their apps have allowed businesses to interrupt our daily lives, they also create anxiety for many of us as well. The phone manufacturers steadily are releasing new versions of their OSs which enable engineers to dig ever deeper into our day-to-day lives.
So not only are our days being interrupted with constant updates, we are becoming overloaded. From a consumer’s perspective, there are simply too many apps. New apps aren’t providing consumers the value they expect, most are nothing more than a replication of an existing app with a different design.
What the typical user may not realize is that apps are difficult to create and maintain. They’re expensive too. If you think airport security is tight, the approval process that apps have to go through makes the TSA look like a kindergarten class.
App fatigue affects both users and developers. Consumers have grown tired of all the different apps. And technologists are growing tired of building different apps that are similar to existing apps. So is the answer even more apps? What’s the solution?
Fortunately, Unified Inbox understood the need to reduce app fatigue. This team created Outbox Pro, a SaaS tool which empowers user to collaborate, communicate, and post with ease on one or more social media channels. It also launched the UnificationEngine™ which enables products and software to talk to people and things. Imagine having an app for every device you own. UnificationEngine enables you to talk to your devices (and your devices back to you) through the communications apps you use most (i.e., WhatsApp, Facebook Messenger, Viber, etc.
Audrey is a Freelance Writer, living in Texas with her husband. She has written for a variety of industries including the Internet/Social Media space and always finds the challenge of new industry or topic exciting. You can follow her on https://www.linkedin.com/in/thewritechick. And learn more about Unified Inbox’s social media publishing tool Outbox Pro on https://app.outbox.pro!