As highlighted in a recent blog, an interesting trend is starting to happen when it comes to people using apps – they’re not downloading that many anymore. In fact, they’re not downloading them at all. For an area where the number of apps continues to increase, the number people use is remaining the same. So the questions now are:
Why is the number of apps installed reducing?
What apps do we need?
Which ones can be replaced?
Why is the Number of Apps Installed Reducing?
The number of apps at the moment is pretty mind-boggling. You can find 2.8 million on the Google Play Store and 2.2 million on the Apple Store. While the number of apps has increased there’s one area that can’t be increased alongside this,
There’s only so many hours in the day and on average in the US people use 9 apps per day and 30 per month. Therein lies the challenges. Globally the top ten apps in the world are:
Offhand, I’m going to guess that most people will have half of these apps on their phone. So if you’re using these then chances are there’s a lot of competition for those other spots on your phone. Once people find a good app, very often it stays.
What Apps do we Need?
It’s interesting that apps have evolved from fun things we used to waste some time to tools that for the most part can help you run a business. As a result, the core apps that you’ll find on a person’s phone fall under the key categories of
● Communications – Which can be broken down to
● Business management – e.g. SHAREit
This forms the basis for the key apps you’ll find on many people’s phones. Even going through mine I can tick all these off (and I’m guessing you can to as well). These are all apps that people need, the problem for new apps is that these already established apps are supported by huge businesses with large resources behind them. In fact, of the top five, four are owned by Facebook. Hence trying to compete with this is an Everest for many apps that can’t be climbed.
What Type can be Replaced?
This is an interesting question. Instead of having multiple messaging apps and tools why not just have one interface like the UnificationEngine. What’s better is that it can help you communicate with people but also devices at the same time. UE’s channels include the most popular global chat, messaging, and social media apps, such as WhatsApp, Viber, Telegram, KakaoTalk, Twitter, Google+, Facebook, FB Messenger, Xing, Weibo, 3 of which are in the top 10 most used Apps. Hence you don’t need to download another app and as a result, you keep the number of apps on your phone lean.
So, for example using UE with WhatsApp, you can manage all your devices from one app and not have to use others. Given that WhatsApp is used by then you can manage and reduce the number of messaging apps. It’s that simple. To find out more about UE and how it works check out the Video below
Author: Danny O’ Brien