People & Culture 2020-01-03T22:13:12+00:00

Our people

Our diversity mirrors the countries, languages, ages, genders, races, ethnicities, orientations, and experiences of our customers, and creates our company’s culture.

Our diversity is our edge

How and why we do things define us even more than what we make and sell.

We are a globally distributed team. We work from where we can be the most productive. And our regional offices, centers of innovative collaboration with our customers, enable us to live and work in our customers’ communities.

Our mission is to give people back the time and focus that has been lost over the past two decades. Technology altered the communications landscape and behaviors so dramatically, that people can no longer process the information they have available to them.

The future of communications is in simplifying experiences. By making the complex simple, we create the freedom of connectivity which will enable us to harmoniously integrate our life and work.

We write history every single day. And we inspire and support others by enriching and fulfilling the lives of people around the world – including our own.

Our Six Values

#1 Respect

We respect each other’s differences.

Our strength as a team comes from our diversity — this explicitly includes language, culture, geography, skills, background, work experience, education, military service, age, gender, orientation, race, and ethnicity.

With a global customer base, we proactively recruit people who think differently than we do.

#2 Resiliency

We require and foster the personal and professional resilience which enables us to be comfortable with adapting to continuous, and often unpredictable change.

#3 Accountability

We make decisions as owners of the business because we are the owners of this business. This includes finding solutions for customers where others can’t.

#4 Communications

We proactively communicate, especially when it’s difficult and/or we disagree with each other. We achieve our shared objectives by being up-front, straight-forward, and forthcoming with each other.

#5 Smart Thrift

We invest each Dollar, Euro, and Rupee as if it were our own by proactively seeking to maximize the value for the business in every decision we make.

#6 Global Productivity

The best people are everywhere, so we combine working onsite (out of our regional offices and centers of excellence) with working remotely. This allows us to maximize both our creativity and our productivity to drive global innovations into the market at speed.

Want to join our story?



Toby Ruckert
Toby RuckertCEO and Board Member
Toby, UIB’s Founder, Chief Executive Officer, and Board Member, is also a classically trained pianist. His mocktail and veggie BBQ fans span three continents and two islands.
Aby Varghese
Aby VargheseChief Technology Officer
After 15 years of creating offshore development centers, Chief Technology Officer and Certified Scrum Master Aby splits his time between Bangalore and Kochi.
Ken Herron
Ken HerronChief Marketing Officer
A cool hunter, Chief Marketing Officer Ken’s passion is connecting people using new technologies. He hosted the award-winning “Social Solutions” podcast for seven years.
Jürgen Weimann
Jürgen WeimannChief General Counsel
Chief General Counsel Jürgen has over 30 years of experience developing legal solutions for international hardware, software, and service companies’ business problems.
Bernd Krieger
Bernd KriegerVP Sales Europe
With 30+ years of enterprise software sales experience with US and European companies, Bernd helps UIB’s customers to achieve their business objectives with Conversational IoT.
Simone Dirschka
Simone DirschkaBusiness Development Germany
With 18+ years of experience across multiple industries, including tourism and FMCG, Simone champions UIB in Germany.
Gulraiz Khalid
Gulraiz KhalidDirector of Sales MENA
Crack footballer, cricketer, and guitarist UIB Director of Sales Gulraiz is our global connectivity champion. He believes the saddest thing on earth is wasting great talent.
Daisy Jiang
Daisy JiangDirector of Operations and Board Member
Daisy uses her 20+ years of engineering and product management experience with HP, Yahoo, and numerous startups to help build UIB.
Jay Wong
Jay WongDirector of Finance
Focused on revenue growth and long-term profit, UIB’s Director of Finance Jay uses his years of cross-industry experience in the Big Four to optimize UIB’s financial performance.
Muzzamel Mazidee
Muzzamel MazideeHead of Corporate Partnerships
After years of playing a pivotal role in shaping the automotive community across Malaysia, Muzzamel seeks out the most exciting partners for UIB!
Azman Ilyas
Azman IlyasGeneral Manager Indonesia
With 3 sons and 20+ years of experience across multiple industries, including finance and aviation, Azman champions UIB in Indonesia.
Caroline Patrick
Caroline PatrickBusiness Development Singapore
Working in UIB’s Singapore headquarters, Caroline runs UIB’s lead generation team to support each local sales team’s business development efforts.
Guan Ming Jiao
Guan Ming JiaoBusiness Development China
Based in Shanghai, China, Heather drives UIB’s growth throughout China through supporting UIB’s customer, business, and partner development.
Carsten Czech
Carsten CzechHead of Design
When he’s not curating exhibitions at MOMO’s Winterbach extension, Carsten makes UIB’s platforms and products easy to use.
Marcel Rönnfeldt
Marcel RönnfeldtDesigner
Marcel transforms users’ needs and desires into experiences. He’s passionate about human-centered design and sustainable tech.
Anand Patil
Anand PatilSHOUT Product Leader
Kiwi. Friend of SAP HANA and UnificationEngine® Conversational AI, foe of natural and manmade disasters. When disaster strikes, SHOUT!
Andreas Jaekle
Andreas JaekleSoftware Architect
UIB Software Architect Andreas excels at looking beyond technology’s hype cycles to solve the everyday problems users just shouldn’t have to experience.
Bangalore, India
Bangalore, IndiaAI Centre of Excellence
UIB’s R&D team members create the AI technologies that help our customers to decrease costs, increase revenues, and delight customers.
Oluwatobi Oyinlola
Oluwatobi OyinlolaEvangelist Intern
Inventor and entrepreneur Oluwatobi is an Embedded System Engineer, IoT Evangelist, and recipient of the Most Influential Young Nigerians Award.
Martin Wagner
Martin WagnerSoftware Intern
Martin engineers the cutting-edge capabilities for UIB’s newest products, and advocates for smarter IoT security and the open source movement.
Georg Metz
Georg MetzBoard Member
Georg has over 40 years of international business strategy experience as a CEO and Executive Manager leading companies and brands across Europe.
Albrecht Buchner
Albrecht BuchnerAdvisor
Albrecht has over 40 years of experience in Asia and Europe serving as a consultant, director, negotiator, broker-dealer, and liaison manager — including consulting the founder of RATIONAL during their IPO.


Rob van Kranenburg
Rob van KranenburgIoT Council Founder
Founder of the world’s largest independent IoT think tank, the IoT Council, Rob forges broad alliances between applications and infrastructures, supporting visions of IoT that script solidarity and sharing.
Sudha Jamthe
Sudha JamtheIoT Disruptions CEO
Technology futurist Sudha is not only CEO of and producer of the “IoT Show,” but author of four books on the intersection of IoT and AI. She loves inspiring boys and girls to pursue STEM.
Dr. Darl Kolb
Dr. Darl KolbProfessor of Connectivity
Darl is he world’s first Professor of Connectivity, and a pioneering theorist on social and technical connectivity at the University of Auckland Graduate School of Management.
Lai Yong Chee
Lai Yong CheeInvestor and Strategic Advisor
Lai Yong led three hypergrowth businesses for Accenture, including creating one of their most profitable global businesses as Senior Managing Director – Health and Public Service APAC.
Nathan Zeldes
Nathan ZeldesIORG Chairman
Chairman of the Information Overload Research Group, Nathan helps organizations solve challenging problems at the intersection of information technology and human behavior.
Carlo Simoni
Carlo SimoniPrivate Investor
Completing over two dozen successful acquisitions in 29 years, Carlo was the Chairman and sole shareholder of engineered packaging company Chick Companies.

“We become what we behold.
We shape our tools and then our tools shape us.”

– Marshall McLuhan