Artificial Intelligence (AI) offers huge opportunities for the restaurant industry. As well as creating more efficient workflows, managing customer data, and making kitchen processes more effective, AI helps restaurants to create essential experiences and lasting customer engagement. Restaurants must embrace AI to survive and we’ll show you why.
AI makes food delivery apps more efficient
Delivery apps have opened up new restaurant markets, as well as offering customer leads. Their increasing popularity has sometimes led to problems in terms of effectively managing supply and demand. Restaurants don’t want bad reviews from customers who receive their food cold or late thanks to drivers getting lost. Luckily, AI for restaurants provides optimized delivery routes to ensure accuracy, food quality, and the most important thing; speed. Restaurants can automatically monitor drivers’ pace and performance, and automatically keep customers informed on the progress (and location!) of their orders.
AI saves restaurants time and money
Restaurants can have razor-thin profit margins. AI has the power to make restaurant operations more efficient, from real-time inventory updating to automatic ordering based on actual food sales and real-time inventory levels with data generated from an AI integrated PoS. AI for restaurants allows restaurant managers and kitchen staff to monitor kitchen waste, portion sizes, and ingredient usage quickly, accurately, and easily. Automating these processes with AI lets restaurant managers focus on what matters, customers and their experience.
Chatbots increase restaurant efficiency
Chatbots are here to stay. Gartner predicts that by 2020, over 85% of customer-business interactions will be via technology such as chatbots. That makes them important to restaurant customer service, and with good reason. Conversational AI, like UIB’s UnificationEngine®, can create meaningful experiences with customers at every touchpoint of their journey. From reserving a table to giving answers about specific ingredients in a dish, chatbots automate processes in ways that engage and delight diners. Chatbots can even be used in-house to take customer orders, make recommendations, and remind customers to leave a restaurant review. The best part? Chatbots and AI for restaurants create huge volumes of conversational data and analytics which allow restaurant owners to better understand their patrons.
AI allows restaurants to respond faster to trends
The real value of AI for restaurants is helping restaurants to make better decisions about customer service, marketing strategies, and even new menu directions. Pretty much any decision a restaurant needs to make, AI can help make it easier. This is important for restaurants to stay ahead of the competition. Huge future changes are predicted in the industry, from ghost restaurants to in-app ordering, mean that restaurants have a lot to keep up with. Without AI, this is difficult, time-consuming and frankly, kind of boring. But, AI for restaurants monitors these trends seamlessly. The result? Restaurants can stay ahead of consumers’ constantly changing tastes.
AI allows restaurants to be trendsetters
Being able to respond to trends quickly and efficiently is great, but what about being able to actively shape them? AI for restaurants makes this an exciting reality for restaurants. Taking data insight to the next level, AI can help identify new routes to market for including brand new locations to trial, new menu offerings, and new customer demographics to target. Restaurants can use AI to boost market share and footfall, generating new customer leads that turn into regular diners.
AI helps restaurants reward loyal customers
As every restaurant knows, loyal customers are profitable ones. Restaurants need to do all they can to develop lasting engagement and real loyalty in their diners. AI for restaurants makes this easy. Using the technology, restaurants can segment and market to each guest-group with relevant communications every single time. AI can group guests based on purchase history, time spent in the restaurant, demographic, and even menu selections. This data will inform loyalty-creating funnels, developing an engaged and valued customer base that will last.
AI powers restauranteurs
AI tech has a massive potential to support and drive kitchen efficiency, as well as identify and support new marketing strategies and targets. AI isn’t just for large restaurant chains. Small, single venue restaurants can start to use AI technology too. The huge data capacities of AI tech mean that restaurant marketing can become nuanced, relevant, and customized for every guest; putting engagement and loyalty at the heart of the restaurant’s marketing strategy.
AI drives restaurant profitability
Restaurants who use AI will be market leaders, be able to respond dynamically and fluidly to changing markets and customer expectations. Put simply, restaurants can’t afford to ignore the potential of AI for their businesses.
About the Author
Hannah Hambleton is the Content Manager for Beambox. Hannah is an expert on hospitality marketing, writing about trends and strategies to boost customer engagement and drive growth. Beambox combines guest WiFi with marketing insight to allow a perfect customer experience.