Instagram DMs API

Turn your followers into loyal customers with UIB’s Instagram DMs API. Automate direct messaging, respond instantly to inquiries, and create high-converting experiences right where your customers are! Sync with your helpdesk, chatbot, or automation tools.

Answer story replies, mentions and DMs automatically.

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Instagram DMs API illustration

Get your Instagram DMs API

Omnichannel platform with unified AI integration

  • — Sync with your helpdesk, chatbot, or automation tools.
  • — Gain real-time analytics & insights for better engagement.
  • — Set up triggers to auto-reply to mentions, story replies, comments, and DMs
  • — Create rich conversational journeys that move users closer to conversion

Lead Capture & Customer Support

  • — Automatically capture contact details, preferences, and intent from incoming DMs
  • — Qualify leads before passing them to human agents or sales teams

Personalised Campaign Messaging

  • — Run targeted DM campaigns to engage followers, offer discounts, or request feedback
  • — A/B test messages and monitor campaign performance with real-time insights

Conversational Commerce With Support

  • — Let users inquire about products from your feed or story and get instant info
  • — Share pricing, availability, checkout links, or connect to an agent instantly

Unlock scalable engagement on Instagram with UIB

  1. 1

    Connect Your Account

    Link your Instagram Business Profile via Facebook Business

  2. 2

    Create Triggers & Flows

    Automate replies based on DMs, story mentions, or post comments

  3. 3

    Respond with Smart Messages

    Send quick replies, carousels, buttons, or checkout links

  4. 4

    Route to Human Support (if needed)

    Seamlessly hand off to live agents when required

  5. 5

    Track & Optimize

    Use real-time analytics to refine your messaging strategy

One API for Instagram Direct and every other channel.

The same UnificationEngine® call reaches every channel, with Unified AI® replies and one shared conversation history.

uib.on("instagram.story_reply", ai.reply)

Your brand on the front. Our patents underneath.

Ready to connect with Instagram Direct?

Discuss your Instagram Direct integration, customer journeys and deployment needs with UIB.